DIGITAL EXPERIENCE

BRING YOUR INTERIOR TO LIFE.

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Indulge your senses and enjoy an interplay of light, sound and feel, all optimised to match your mood. Transform every journey into an unforgettable digital experience. Welcome to the interactive future of MINI.

IMMERSIVE MINI EXPERIENCE MODES.

Create a unique, multi-sensory experience for you and your passengers. Immerse yourself in different extraordinary worlds inside the all-electric MINI Aceman. Each mode follows its own creative design and sound palette. So indulge and bring your interior to life.
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YOUR MINI IN-CAR PERSONAL ASSISTANT.

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Say “Hey MINI” or push the talk button on the steering wheel and you’ll activate the new voice assistant. You can choose between two visualisations on the OLED display, “MINI” – a stylised image of a MINI – and the new digital MINI assistant known as “Spike”.

With the Intelligent Personal Assistant, you can operate key functions like:

• Navigation
• Phone calls
• Control the temperature
• Access journey information
• Check the weather
• Just have a chat

READY TO CONNECT.

Driving is a breeze when you have a digital companion as well as access to a host of intelligent connectivity features that come standard, at no extra cost, that offer convenience, safety and connectivity. And should you want to equip your MINI with even more digital services, you can upgrade anytime.
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NAVIGATE THE CITY SPRAWL.

Our cloud-based, intelligent navigation comes standard and has been significantly enhanced, providing you with:

  • Intuitive destination entry 
  • Route calculation based on real-time traffic data  
  • Full-screen OLED display during navigation 
  • Map colours based on the selected MINI Experience Mode  
  • Automatic updates
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TAP INTO THE MINI APP.

Explore a range of clever features and functions for electric models right from your smartphone with the MINI App:

  • Get direct access to your MINI Service Centre  
  • Analyse your driving style and see how you could make it more sustainable 
  • Enjoy easy and efficient journey planning with navigation and maps 
  • Regular upgrades with exciting new features and functions 
  • Check your vehicle status and remotely control your vehicle
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DIGITAL KEY PLUS.

You can now open your MINI just by getting closer to it. Opting for the Digital Key Plus gives you:



• A vehicle key on your smartphone that still works like a traditional key

• A high standard of safety with ultra-wideband (UWB) technology

• The ability to lock or unlock your MINI automatically

• A key that is shareable with family or friends via text message